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Store Name:
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1.
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Store-Building Software
___ Open Market ShopSite Manager (smaller stores 5 to
500 products)
___ Open Market ShopSite Pro (medium stores
100 to 2,000+ products)
___ Larger Database-Driven Stores (larger catalog stores 1,000 to
100,000 products)
___ Other
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2.
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Type of Sale
___Retail (sale to end user)
___Wholesale, business-to-business (to resellers or manufacturers)
___ Desire to do both
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3.
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Products
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Type of Products:
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How many products (separate SKU numbers) do you plan
for your store? _____.
Do
these SKU numbers represent different colors or sizes for the same
product?
Yes___ No___
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Options (color, size, etc. in a drop-down menu).
This number of products ______ has an average of ___ options each.
Did you count each of the options as a different product above?
___Yes ___No
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4.
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Product Photos
A substantial part of the cost of developing a
store is
in preparing the product photos. But, of course, they are often what
motivate people to purchase.
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Number of product photos ________
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Format: ___Prints ___Transparencies ___Digitized
(scanned)
___Web Ready (digitized, sized, optional border, JPEG or GIF format)
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5.
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Product Information Format
Typical product information needed (depending upon
the
complexity of your site): SKU, Product Name, Product Description,
Weight, Price, Picture File Name, Category, Subcategory, Related
product SKUs for cross-selling, color/size option of SKU, other
descriptive fields (such as ISBN for books), etc. These will usually be
fields in a spreadsheet or database.
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Database Format
__Not currently in database or spreadsheet __Excel __FileMaker Pro
__Access __Foxpro __Sybase __Oracle __Other_________________
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6.
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Categories of Products
The larger the store, the more categories you'll
need.
Site menus and search engines use these categories to group products so
shoppers can find them quickly. We'll need a list of these from you.
You'll also need to put the category and subcategory(ies) in fields in
your database.
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Number of Main Categories or "Departments" ______
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Total number
of Subcategories in all "departments _____ |
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7.
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Sketch Your Preferred Product Page
Layout(s)
on the other side of this form. Show preferred placement of: (1)
product photo, (2) product name, (3) product SKU, (4) product
description, (5) price, and (6) order button.
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8.
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Shipping
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Shipping Options Offered
___Ground ___2nd Day ___Overnight
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Carrier:
___UPS ___FedEx ___Airborne ___Postal Service __Other
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Shipping Calculation Method
___Disable shipping calculation
___Link to UPS or other shipper shipping cost calculator (not
available with ShopSite)
___Flat Rate for all items (e.g., up to three books for $8)
___Price Threshold (e.g., $8 for orders between $25 and $50)
___Weight Threshold (e.g., $8 for orders weighing between 10 and 12
pounds
___Shipping Price specified for Each Item (useful for items with
special packing or crating)
___Other
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Shipping Areas or Zones (6 included at no extra
charge). Many
merchants start with UPS zones and then average them so there are 3 or
4 zones for the continental US or other major market area. In the US,
you will probably also have zones for Canada, and Alaska/Hawaii. For
international customers state: "We will calculate the exact shipping
amount and charge it to your card prior to shipping."
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9.
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Sales Tax (one state table at
no extra charge)
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States or Counties where collection is required
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Percent Sales Tax
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| ___ TaxWare Plugin to calculate exact
tax in many states where you are required to collect tax
(not available with ShopSite) |
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10.
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Payment Transaction
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Payment Methods Allowed
___Visa ___MasterCard ___American Express ___Discover___
COD ___Purchase Order ___Reseller Account No. ___
Other:___________________________________
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Credit Card Authorization
___Real-time on-line credit card authorization (recommended
if you're
setting up a Web business from scratch)
___Desktop credit card processing after order is received (begin here
if you
have an existing Merchant Credit Card Account)
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11.
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Secure Order Reception
Store software e-mails you when an order arrives,
but it
won't e-mail sensitive credit card information. You'll need to get that
in a secure manner.
___View completed order in Web browser and print out orders on
printer (for low volume stores)
___Download order file for transfer to accounting system (for
higher volume
stores. ShopSite offers a tab-delimited file. You'll need to have a
programmer
write a macro to import into your order fulfillment software.)
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12.
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Accounting and Inventory
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Accounting Program Used
___QuickBooks ___Peachtree ___Mail Order Manager ___Other
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Do you want to integrate Web orders with accounting
program? (special programming probably required) ___Yes ___Maybe
Later ___No
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Do you want
to integrate Web orders with an inventory program?
___Yes ___No
(We don't handle this, but can refer you to a programmer.) |
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13.
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Special Order Form Instructions
___Gift wrapping
___Gift card inscription
___Shipping instructions
___Other
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14.
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Names of "Regular" Pages.
Product pages are usually designed on the basis of
templates. "Regular" pages must be hand-designed using HTML, with
custom photo insertion, etc. As such, they are more expensive. Typical
"regular" pages are your "home" page, FAQ, about the company, articles,
newsletters, and (sometimes) ordering instructions.
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___Welcome/Menu
___About the Company
___FAQ
___Newsletter
___Other:
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15.
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Response Forms (besides the order form)
You may have a form where shoppers can ask
questions,
subscribe to a newsletter, get customer support, etc. We do not include
your ordering system here. You may not need a structured feedback form;
an e-mail response link may be all that is necessary.
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Number of response forms (up to 20 fields each) _____
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Purpose of response form(s):
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16.
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Web Hosting
Due to the complexity of installing and hosting
store-building software and relational databases, it is important that
you accept our recommendations for Web hosting services. We charge for
the additional time expended installing and configuring stores on Web
hosting services other than those we recommend. On the other hand, we
have shopped for the best cost/performance/reliability in Web hosting
services. We do not resell hosting, but have you arrange your own
contract with approved hosting services.
Web Hosting Service:
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17.
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Digital Certificate of Site Security
SSL Secure Servers use a Digital Certificate
signed by a
recognized authority (currently VeriSign or Thawte) which tells the
shopper's Web browser that the store is what it purports to be. The
configuration of some Web hosting services requires each store to have
its own Digital Certificate (at a cost of several hundred dollars per
year). Others allow store owners to use the server's digital
certificate. If you need a separate Digital Certificate, for an
additional fee, we will interface with VeriSign and Thawte for you,
saving you a considerable hassle.
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18.
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Globalization
Once your store appears on the Web you will have a
global business. You will get orders from other countries, since many
countries are not able to purchase these items locally. How will you
make your site more comfortable for international customers?
___Link to currency exchange calculator (Your credit card company
handles exact exchange rates)
___Provide multiple languages for product names, product descriptions,
order form details (name, address, phone), shipping instructions
___Provide instructions about international shipping options
___Provide international shipments with "International Air Waybill,"
"Commercial Invoice," or "Shipper's Export Declaration (SED)" as
required. (You may obtain more information about requirements from your
postal office or courier shipping service.)
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19.
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Other
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" When people only talk about things they
understand then a great silence will descend upon the world. " Chinese Proverb
